Color is a key component to this digital art piece. Garish, highly saturated colors and a background magenta that plays compliment to the olive green in the foreground work in concert to create the desired effect.
This photo displays my understanding of color theory and methodical approach to planning color for desired effect.
After defined and planned, the colors are carefully and accurately mixed (for oil paintings), or mapped (for digital paintings).
Designed signage look and feel in Photoshop and Illustrator. The font type, boldness, and usage of only lower were employed to give the look and feel of a dictionary definition.
The Kool-Aid font was specifically employed to contextualize this piece (entitled "Drinking It") between the 1980's and present, and to highlight a feel of consumerism and mass-marketed production. This is in juxtaposition to the historical image of Stalin at the edge of the piece.
I selected an art deco font to use for laser cut metallic gold text (which I then epoxied over a heroically scaled 10 foot oil painting). This contextualized the piece in the art deco revival period of the early 1980s.
This image details two things: 1. my calculated usage of typography for meaning (a Calvin Klein font and spacing for the text) 2. an understanding of product displays, as that was the intended look and feel of this painting.
I selected a font and layout that create a cold and static (i.e. frozen) feeling for my film "Hypothermia."